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TIRUR VETTILA - Shanmugam IAS academy in coimbatore


What’s in news?

One more product “Tirur Vettila” from the State Kerala has obtained GI (Geographical Indication) tag. 

Key data’s:

  • In the latest entry, Tirur betel leaf got GI (Geographical Indication) tag. 
  • Tirur betel leaf was unique to its medicinal properties which produced in Tirur and nearby areas of Malappuram district. 
  • It is a joint initiative taken by the IPR cell of the Kerala Agricultural University in association with the State Department of Agriculture Development and Farmers’ Welfare and Tirur Vettila farmers that has reached its final destination.
  • It is expected that GI Registration will enhance the demand and marketability of this unique betel leaf.
  • Puthukodi and Nadan are the most common betel vine cultivars of the area.
  • Currently, the product was cultivated in an area of about 266 hectares.
  • Among the total production, 60 % of Tirur Vettila is transported to Delhi, Mumbai, Jaypore and Itarsi by rail and from there it is also marketed to Pakistan, Afghanistan and Bangladesh.

Key features of the product:

  • Tirur Vettila is unique for its significantly high content of total chlorophyll and protein in fresh leaves.
  • Eugenol is the major essential oil in Tirur betel leaf contributing to its pungency and the extracts where used in the pharmaceutical sector.
  • Betel leaf is traditionally known to be useful for the treatment of various diseases
  • It is a component of ‘Thampooladhi thylam’ and is also used in preparation of indigenous medicines to treat cough.
  • Chewing vettila after food enhances digestion.
  • In India betel leaf is routinely served during social, cultural and religious occasions.

IPR cell of Kerala Agricultural University:

  • Following are the products received GI Tag by the initiative of this IPR cell;

Kaipad rice, Pokkali rice, Wayanad Jeerakasala rice, Wayanad Gandhakasala rice, Vazhakulam pineapple, Marayur jaggery, Central Travancore jaggery and Chengalikodan nendran. Efforts are on to get the tag for Kuttiattoor Mango.

  • Received an award known as “National IP Award in 2019” from GoI for its efforts in the facilitation of GI Registration.


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