What’s in news?
An app was developed to help the Self-Help Groups for promoting their products was formally launched.
- Name of the application: The app was named as “Thirumathikart” – was launched at a five- day executive development programme on ‘Marketing Strategies in the Digital Era: Self Promotion of SHG Products through Thirumathikart’.
- Developed by: The application was developed by the National Institute of Technology, Tiruchi (NIT-T).
- Launched by: The mobile application was launched by the District Collector S. Sivarasu.
- Project: The apps have been developed under the Department of Science and Technology (DST)-sponsored project, ‘Design and Development of ICT-enabled cloud-based mobile application for the self-promotion of products developed by Self Help Groups.’
- Objective: The application was developed with an intention to empower women with sustainable income-generation for SHGs by linking the customers with them.
- Types of application: The team has developed three customized applications namely;
- Thirumathikart Seller
- Thirumathikart logistics
- How it helps SHGs? By using this application as a platform, the customers can have a look on the products like handicrafts, clothing, cosmetics, household and decorative items, groceries, fashion, organic products and others.
- The application gives a platform to the home-makers to showcase their individual talent / skills and promote their products.
Data to know:
Self-Help Group (SHG):
- SHG is a financial intermediary consists of local women of age between 18-40 years – usually of similar social and economic backgrounds.
- Total members: The SHGs consists of 10 – 20 local women.
- Purpose: The local women come together to form such group to find ways to improve their living conditions.
- The Genesis of SHG in India can be traced to formation of Self-Employed Women’s Association (SEWA) in 1970.
- The SHG Bank Linkage Project launched by NABARD in 1992 has blossomed into the world’s largest microfinance project.
- In India, RBI regulations mandates that banks offer financial services, including collateral free loans to these groups on very low interest rates.
- This system is closely related to that of solidarity lending, widely used by microfinance institutions.
Links to note: