GOLDEN LEAF AWARDS
What’s in news?
Tobacco Board of India has been awarded the Golden Leaf Award at Tab Expo 2019 event in Amsterdam, The Netherlands.
- “Tobacco Board of India” has been awarded the Golden Leaf Award for the year 2019 at Tab Expo 2019.
- The award was received under the category “Most Impressive Public Service Initiative category”.
- Received for: For its efforts to initiate various sustainability (green) initiatives in Flue-Cured Virginia (FCV) tobacco cultivation in India.
- Received by: Sunitha, Executive Director of Tobacco Board.
- The awards under this category are given to a company or institution that introduced a public service programme or educational campaign of creativity, effectiveness to date and best use of resources.
Tobacco Board of India:
- Government of India under the Tobacco Board Act of 1975, established the Tobacco Board, in place of the Tobacco Export Promotion Council.
- It is a statutory body working under the Ministry of Commerce and Industry.
- HQ: Guntur, Andhra Pradesh.
- Regulating the production and curing of Virginia tobacco in India,
- Improving the yields and quality of tobacco,
- Facilitating sale of tobacco through e-auctions,
- Undertaking various grower welfare measures and export promotion of tobacco.
The Golden Leaf Awards:
- It is an annual award since 2006.
- Aim: To recognize professional excellence and dedication in the tobacco industry by Tobacco Reporter, an international magazine
- Awards are granted on an annual basis to companies that have achieved outstanding performance in five categories –
- Most impressive public service initiative
- most promising new product introduction
- most exciting newcomer to the industry
- most outstanding service to the industry
- The BMJ most committed to quality award
Tobacco Board of India won a Golden Leaf Award in the Most Impressive Public Service Initiative category in 2014, for its implementation of an electronic auction system, which has made the marketing of flue-cured tobacco in India more transparent and accountable.
Data to know:
- Tobacco is an important commercial crop grown in India.
- India is the world’s fourth largest producer of FCV (Flue-Cured Virginia) tobacco with 88,000 FCV tobacco farmers and their families in the states of Andhra Pradesh and Karnataka are dependent on this crop for their livelihood.
- India stands 3rd in production of tobacco and in exports, Brazil and USA are ahead of India.
Framework Convention on Tobacco Control (FCTC):
- It is the first multilateral, binding international treaty on Tobacco, chronic, non-communicable disease.
- Adopted in WHO’s 56th World Health Assembly in 2003.
- India is a signatory to the convention.
- Aim: To eliminate illicit trade in tobacco products – applicable to both smoking and chewing or smokeless tobacco (SLT) – mentioned in Article 15 of FCTC.
- Signed by 168 countries and is legally binding in 181 ratifying countries.
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