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Digital Communication - Shanmugam IAS academy in coimbatore
Digital Communication


What’s in news?

            To ensure tribal gatherers carry on their work safely, TRIFED has collaborated with UNICEF for developing a digital communication strategy for promoting a digital campaign for Self Help Groups (SHGs) involved in this work, highlighting the importance of Social Distancing.

Key data’s:

  • UNICEF would provide the necessary support to be circulated to the SHG centers in the form of Digital Multimedia content, Webinars for Virtual trainings (basic orientation on COVID response, key preventive behaviours), Social Media campaigns (on social distancing, home quarantine, etc.) and Vanya Radio.
  • Additionally, TRIFED has reached out to the Art of Living Foundation’s #iStandWithHumanity Initiative with a Stand With Tribal Families component in providing much needed food and ration for survival of the tribal community.
  • The webinar, for the promotion of the campaign is scheduled. It is aimed to reach more than 18,000 participants and would cover tribal regions across all the 27 States.
  • A total of 1205 Van Dhan Vikas Kendras (VDVKs) have been sanctioned in 27 States and 1 Union territory involving around 18,075 Van Dhan Self Help Groups.
  • This involves over 3.6 Lakhs tribal gatherers in the Scheme. To start with, 15,000 of these SHGs will be promoted as Van Dhan Social Distancing Awareness cum Livelihood Centers’ through a digital training program.
  • The SHGs will create awareness among the community about social distancing and steps to be followed. Do’s and Don’ts Advisories relating to NTFP to be kept in mind during Covid-19, providing suggestive practices for maintaining personal hygiene, adopting cashless practices, among others will be shared.


  • United Nations Children’s Fund (UNICEF) was created in 1946 as International Children’s Emergency Fund (ICEF) by UN relief Rehabilitation Administration to help children affected by World War II.
  • UNICEF became a permanent part of the United Nations in 1953.
  • The name was shortened to United Nations Children Fund but it is still referred to as UNICEF.
  • It is mandated by the United Nations General Assembly to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential.
  • UNICEF is guided by the Convention on the Rights of the Child, 1989.
  • It strives to establish children’s rights as enduring ethical principles and international standards of behaviour towards children.
  • Awarded the Nobel Prize for Peace in 1965 for “promotion of brotherhood among the nations”.
  • Headquarters: New York City.
  • It works in over 190 countries and territories with 7 regional offices.


  • The Tribal Cooperative Marketing Development Federation of India (TRIFED) came into existence in 1987.
  • It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs.
  • TRIFED has its Head Office located in New Delhi and has a network of 13 Regional Offices located at various places in the country.

Links to note:


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