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Alcoholic beverage - Shanmugam IAS academy in coimbatore
Alcoholic beverage

NEW ALCOHOLIC BEVERAGE IN MARKET

What’s in news?

The Government of India is set to launch a new alcoholic beverage in the market for the first time.

Key data’s:

  • Name of the beverage: The new alcoholic beverage named as “Mahua Nutribeverage” – for the first time the ministry is getting into bottling and sale of alcoholic beverages.
  • Developed by: It has been developed by IIT-Delhi after two years of research in collaboration with TRIFED.
  • Clearance: It is be get its clearance from the excise department before they sell the beverage across the country. But the states have to acquire the relevant clearances on its own to sell this beverage.
  • Cost: It cost for Rs 700 for a 750 ml bottle, and will come in six fruit-based flavours.
  • MoU signed: A MoU has been signed between TRIFED and National Research Development Corporation (NRDC) to undertake the assignment of technology transfer to the suitable entrepreneurs for production and marketing of the beverage. 
  • The technology will be transferred to the parties selected by NRDC to set up such enterprises so that they can own these enterprises to produce the beverage.
  • As per this agreement, Adivasi Bahuuddeshiya Co-operative (ABC) Society entered into a MoU with NRDC on March 6, 2020, to produce and market the beverage.
  • Marketing: The product’s marketing is being done through Tribal Affairs Ministry’s value-addition scheme called the “Van Dhan Vikas Karyakram”.
  • Marketing centres: TRIFED tied up with IIT-D is to set up Van Dhan Vikas Kendras to sell chutney, jam, squash, non-alcoholic beverages, Tamarind-Mahua Candy and pickle which was prepared by using mahua flower syrup.

About Mahuwa:

  • Scientific name: Madhuca indica
  • What it is? It is a forest tree in tribal areas of Bastar District, Chhattishgarh.
  • Importance:
    • It plays a significant role in rural economy as the Mahuwa flowers are a rich source of sugars and are said to contain vitamins, minerals and calcium
    • The flowers are fermented and distilled yielding spirituous liquor also known as ‘country beer’ – 90% of annual production of flowers used for this purpose.

Links to note:

https://www.iasipstnpsc.in/emtrepreneurship-development/

https://indianexpress.com/article/india/government-to-launch-mahua-based-alcoholic-drink-6307451/

 

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